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Published in the Dunfermline Press on 11th July 2017.

The Dunfermline app that’s the answer to Bridget Jones

A UNIQUE self-writing diary app, designed and built in Fife, could be the new Millennials’ answer to Bridget Jones. 

Orla records the places you went, what was there, what you did, and even how you got there. It also tags places with photographs, local news, weather and although the app can’t count how many Chardonnays you drank, there’s also a scrapbook so Bridget can add random musings. This spark of imagination was created by local company Trisent and built by Ember Technology, who, until five months ago, based their offices in Dunfermline.

Now in Glenrothes, the team have just launched their Orla Beta programme at last month’s EIE’17, the UK’s largest technology showcase where companies pitch to investors. The company thinks it could be on to a winner, competing with social media in a more detailed look at past memories and they are ready to tap into the $4.4 billion lifestyle app market very soon. Trisent and Ember Technology are promising this could be your most memorable app yet and now members of the public will be invited to try out this diary for free and help shape how the app develops.

Dunfermline businessman Steven Wexelstein, co-founder of Ember Technology, said:  “It’s been a really interesting application from a development point of view, building algorithms that detect different types of motion such as walking or running and different types of transport, while still making battery efficiency a top priority.”

The £150,000 trial, which has been largely self-funded with the aid of a £99,370 Smart Scotland grant through Scottish Enterprise, runs in the background of mobile phones by using location services and motion detector.

Entrepreneur and CEO of Trisent, Dr Gordon Povey, said:  “In future, this app could be used in lots of other ways; in business, for instance, or in tourism, when people want to keep a log of their trip or holiday. So many of us feel that our lives are passing in a blur; a diary would help us record, remember and reclaim all those forgotten days. Orla is completely different from the very brief, very public reviews of the year which social media provides. It is a daily log which, in the best tradition, is private. It’s very important to us that a user’s data is their own private data. Of course, individual users are free to use their written diary in whatever way this wish.”