Search engine bias is particularly insidious

Search engine bias is particularly insidious

Larry Page

“Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.  …., we expect that advertising funded search engines will be inherently biased towards theadvertisers and away from the needs of the consumers. ….., search engine bias is particularly insidious.”

Larry Page and Sergey Brin – 1998

These are direct quotations taken from a 1998 paper by Sergey Brin and Larry Page [1], the founders of Google, when their company was in its infancy. The quotes can all be found in “Appendix A: Advertising and Mixed Motives” of the paper.  I agree 100% with the quoted statements but wonder if Brin and Page are still aligned to these, and has Google abandoned their original ideals to become what some may consider to be a “particularly insidious” behemoth?

I hope to be able to post some details soon of one project I am investing a lot of time in that will remove advertising from the search business model and deliver quality user-focussed search with no commercial bias.  So watch this space!

[1] The Anatomy of a Large-Scale Hypertextual Web Search Engine, Sergey Brin and Lawrence Page, Stanford University, 1998, http://ilpubs.stanford.edu:8090/361/1/1998-8.pdf

 

Trisent is to benefit from the European Erasmus Programme

Trisent is to benefit from the European Erasmus Programme

TRISENT is strengthening its collaboration with Edinburgh Napier University through two student projects supported by the Erasmus Programme.

Two final-year students from Spain are coming to Edinburgh in March as part of the European Erasmus Programme. They will both be working with Trisent Ltd and Edinburgh Napier University on Proof-of-Concept projects which demonstrate the benefits that internet users can gain from the use of consolidated personal data.

You can read the full story here on All Media Scotland.

Scotland Means Business: Trisent

Scotland Means Business: Trisent

Scotland Means Business: Trisent

Business feature by Emer O’Toole in today’s National newspaper.

THE recent allegations that Cambridge Analytica harvested Facebook users’ information has made people more aware of the power and misuse of data. This is something Gordon Povey has been concerned about for years. His business, Trisent, aims to make data useful to the individual by putting it in one place and encrypting it.

“Disruptive Companies like ours will change the old data model.”

Read the complete news story here.

Gordon Povey: Business Man of the Year Award

Gordon Povey: Business Man of the Year Award

Trisent CEO, Gordon Povey, has been selected as a finalist for the Business Man of the Year category of the Scottish SME Business Awards 2018.

Gordon Povey Feb18 Trisent CEODr Gordon Povey, Trisent CEO and founder, has been nominated and shortlisted for the Business Man of the Year category at the Scottish SME Business Awards 2018.

Speaking of the award shortlist, Gordon Povey, said: “Thanks are due to the entire Trisent team including my Advisory Board. I am really grateful to all of our supporters, the nomination and selection as a finalist was a total surprise and has shown that it is not just our own team that believe in our vision, there are many other people out there following us.”

Trisent was established in 2016 and has developed the Personal Data Browser based on a technology that can automatically gather your personal data form many sources, consolidate this into a single contextual timeline, and allow your digital-self to be queried, searched and analysed. The company is also researching new ways for your private data to deliver other personal benefits.

The Scottish SME Business Awards 2018 will be held at the Crowne Plaza in Glasgow on 28th March. 2018. The awards attracted thousands of nominations from the public, who recognised the achievements of Scottish business professionals and enterprises.